The Bernabéu is an Airport: When Success Kills Identity

Have you seen the new Santiago Bernabeu?. It is a technological marvel. It has a retractable pitch that hides in a cave. It has a 360-degree screen that makes Las Vegas look subtle. It generates money with the efficiency of a Swiss bank.

It is also dead.

Marc Augé coined the term “Non-Place” to describe spaces of transience. Airports. Supermarkets. Hotel chains. Places where human relations are suspended and you are defined solely by your credit card limit.