Copy Nothing, Sell Nothing, Fire Nobody: The Jaguar Masterclass in Corporate Impunity

Well, well, well. It finally happened.

Gerry McGovern, the “Chief Creative Officer” behind Jaguar’s catastrophic rebrand, has reportedly been fired. “Escorted out of the office,” according to multiple sources. Of course, Jaguar later denied it, because why would a company that launched a car campaign without showing a car be transparent about anything?

But let’s assume, for the sake of my sanity, that the initial reports are true. Let’s assume that someone, somewhere in the JLR hierarchy, finally looked at the smoking crater where Jaguar’s brand identity used to be and said: “Maybe we should do something about this.”